Learning how to sell online requires not only an understanding of current shopping trends but also an understanding of the entire eCommerce process. Just like the owner of a physical store, you need a perfect blueprint to help you identify a unique product offering or angle that will make an impression on customers and beat online competition. No matter if you are a small business and facing a large and large-scale counterpart, so long as you start in the right position and prepare with sales planning, selling products online will not be too challenging in 2021. You might even consider taking an online selling master class. Just make sure it’s a certified course that teaches you valuable skills and doesn’t waste your time.
Here are some basic steps provided to help you master your online sales and change the game for your business:
- Step 1: Identify A Niche or Targeted Market
- Step 2: Know Where To Source Products
- Step 3: Choose The Right E-commerce Platform And Start Building An Online Store
- Step 4: Find The Right Marketing Channel
- Step 5: Organize Your Payment Method
Also, you should optimize each step in various ways to maximize your potential.
Find The Appropriate Location
You took the time to research and find the ideal location for your physical cigar shop, now when it comes to online you should apply a decent amount of research as well. Are you going to build a website from scratch, or use one of the many existing web builders and find an appropriate eCommerce layout for your business. You also should research that the same products will sell online as in your physical store. After all, how else would you come up with products that perform well in the market? Currently, there are millions of products to consider so you have to be competitive. So make sure you are in the right location online, and have the right products to sell, this is your starting point to achieving good sales.
Identifying Problems In The Market
As you know, most niche products tend to solve the problems faced by potential customers. With the right information, you can narrow down on who the consumer is. Rather than simply saying your customer is a cigar smoker, you can identify that they prefer cohiba cigars and aim to target and serve that specific customer.
One possible method is to read consumer feedback from social platforms. Currently, it is not easy to automatically generate demand through advertising. Your product will likely only get some hype from impulsive buyers, which is short-term. The real deal here is to maintain a consistent customer base, which will serve the customers that your niche market brings.
Choose The Right E-commerce Platform And Start Building An Online Store
Unlike physical stores that need to shop in physical stores, online sales only need to have a platform to upload all products virtually. The next bold move is to build an online store that is not only visible to potential shoppers but also responsive and optimized to compete with all competitors. So far, there are too many options to choose from, so you have to stand out. You may want to build an e-commerce store through 3rd party sales channels, or upload products to highly respected markets such as Amazon, eBay, etc.
Sell on other websites
If you want to launch a particular product on a global scale, there will be a large number of stores to resell on too. You can stock and ship with retail giant Amazon or other shopping websites that support your online brand. The range of products sold on these websites is vast such as, electronics, fashion, household goods, groceries, gadgets, etc.
There is no doubt that the benefits of selling niche products on 3rd party e-commerce platforms outweigh the disadvantages. This way, you can acquire new customers and retain them only if you are selling unique products that are not saturated in the market. However, the dynamic display of certain products may be saturated because of their high customer demand.
Find The Right Marketing Channel
Traditional and old advertising methods have not had as much positive impact on online business. If you have no marketing experience it is best to speak with a marketing strategy consultant. Email marketing is still one of the most effective ways to market products. It is one of the rare marketing channels for retailers to obtain irresistible organic traffic. Interestingly, it is now easier than ever to manage your email subscription list. You just need to choose the right email marketing tool.
Organize Your Payment Options
The most important thing you need to do is set up a payment channel that most customers are familiar with. Generally, the payment method mainly depends on the type of sales channel you use.
Merchants need to provide their shoppers with a seamless and secure checkout experience. Here are some top payment processors to consider
- Amazon Pay
- Shopify payment
- Apple Pay
- Google Pay
What Is The Result?
If you plan to run a large online store to stand out from the competition, you must make it visible. The product pages of your e-commerce website must score fairly well in SEO rankings. Closely related to this is that you can rely on high-level customer engagement to make money. By selling products that are hard to find, you will likely keep your usual customer list in your pocket for longer than you expected. Most importantly, identifying the most valuable niche markets through tools such as Google Trends can reduce marketing expenses. Since you are selling a rare product, there may be fewer potential customers, but rest assured that in time you will get a pleasant and compelling conversion. Also note that Google Trends sorts the interest of specific keywords by region. Needless to say, this feature is the most suitable choice to help potential e-commerce retailers determine their target market.